Thursday, November 29, 2012

Introducing Go-To service for Mums - McGrath Estate Agents

I would like to introduce you to our second business within our Mums Go-to Directory.  It is my aim to create a go-to directory of recommended and endorsed businesses that help to make your life easier - no more searching for the right service - we will list it for you.

With 2013 approaching, I was speaking with Jason Featon, my Real Estate Agent in the Eastern Suburbs. We discussed what to avoid when buying and selling property in the Eastern Suburbs for 2013. Jason comments that ‘It is all about timing.’

’One of the first things your agent should consider is if the timing is right for you and secondly, is the timing right for your demographic to organise the best strategy for you and your property.

A simple consideration is school holidays. Is your target buyer demographic young families? If so, then you should work around the school holidays. If your  buyer demographic is  mainly young singles and  as a  family you can utilise this time by going away during the marketing period of the home to minimise the inconvenience of cleaning the and setting up, along with taking the family out a couple of times each week to show the home to perspective buyers.

Other consideration for 2013 is the Federal Election. Looking at previous years around the month of a federal election, the property market slows in the Eastern Suburbs. If possible, ensure the main part of the campaign for your property does not land in the middle of the election.

One other holiday period to think about is Public holidays. This can be a concern if your demographic is young professionals as they commonly organise their holidays around the public holidays to maximise their time off during the year.

These are some of the factors to consider for 2013 by utilising timing around you and your particular demographic of potential buyers. This is key to a successful result because if buying or selling, your success will be based on your competition and putting your property ahead of the rest.’

If you like to know more about this or any other property related questions feel free to contact Jason Featon on 0404 805 471 or

Jason Featon

McGrath Estate Agents
Licensed Residential Sales Agent
M   0404 805 471
D   02 8622 4517

Testimonial from a young family that sold their home through Jason 

'We would highly recommend using Jason as a sales agent. From the outset Jason has proven himself to be a highly skilled and effective agent. In our first meeting it was evident that Jason had considerable knowledge of the area and of the market. His advice and direction has been 100% correct throughout this process.

During the sale Jason was professional and easy to deal with. He was always available to us and made sure that we were kept up to date with the progress of the campaign at all times. This professional nature is a credit to Jason as he was able to deal with all the potential buyers and was able to get the best possible outcome for us using his skills.

Jason more than impressed us with his knowledge, skill and enthusiasm. It wasn’t just during our sale that Jason helped us, he was available with invaluable advice as we were looking for our next property.

We would not hesitate to use Jason as a sales agent again and would strongly recommend to anyone thinking of selling to use Jason.'

Elleni Daniels & David Matheson

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